What Can The Cheese Snob Do For You?
WRITTEN MARKETING MATERIALS

Pamphlets, brochures, and cheese newsletters

Sometimes you just can't be everywhere.

As cheese gets more popular amongst American palates, and as people become more focused on nutrition, your customers are going to start asking you lots of questions. Or you might have answers to questions they didn't think to ask, such as: what cheeses can be eaten by people with lactose intolerance?  

One way to serve your customers, and in turn increase your sales, is by providing them with information.

But do you have time for that, in-between hiring and managing your staff, maintaining your inventory, placing orders, receiving orders, adjusting prices, seeking out new items, analyzing your current selection, analyzing payroll vs sales...

Your employees may not have time to provide detailed information, either - not if you want them to serve customers in a timely fashion.

Attractive and informative pamphlets and brochures are one way to keep your customers informed.

Cheese newsletters are another.

Lucky for you, I do them all.

Pamphlets and brochures are available, covering a multitude of topics your customers are probably already asking you about:

•  Lactose intolerance
•  Raw vs pasteurized milk
•  Why cheese is good for you
•  Cow, sheep, goat - what's the difference?
•  Breeds of dairy cow
•  AOC, DOC
•  Categories of cheese
•  Wine and beverage pairing
•  Cheese accompaniments
•  Storing and serving tips
•  ... and many more, including custom orders.

Cheese newsletters are an effective way to let your customers know what's new, what's exciting, what's in season, what's on sale, and why they should buy more cheese.   Newsletters can include information on issues important to cheese lovers, such as artisan cheesemakers, raw vs. pasteurized milk, the history of cheese, how to serve and store cheese, recipes, etc. There's a lot going on in your department. Let them know!

Oh, but you have no time, right?

Yeah, newsletters are really time-consuming.

Don't worry. Let me do it. I've done it before, and I'll gladly do it again. Contact us Be sure to put the word "newsletters" in your subject line. Thank You!

YOUR WEBSITE

Building or revamping your on-line cheese shop?

That's a big and important project!

With your website, you will have the opportunity to sell cheese far beyond your town or city. If you are serious about this, your hope is to sell cheese to people in places where there is no good cheese shop. This means you are selling to a clientele that may not be as savvy as your regular customers. You need to entice them with your selection, convince them to try all these new cheeses. Otherwise, your on-line cheese shop might not be so successful. And you want to make this worth your while, don't you?

Let me make it easy for you.

Key things to remember:
•  format
•  product descriptions
•  marketing

Format

I will consult with your web design team to ensure your website has all relevant categories and pages, and is easy for customers to use.  

My experience shows that a top-notch web design team, coupled with a seasoned cheesemonger, is the best combination for a successful on-line cheese shop.

They know web design, I know cheese and how to sell it.

Product Descriptions

You'll need very good cheese descriptions, and the right kind of information, to make them curious and get them to order your cheese.  

I will write descriptions of every cheese you plan to sell on-line. I will include every relevant category - raw vs pasteurized, milk type, cheese type, et al - your customers will need to help them find the cheeses they seek.  

Marketing

Selling more cheese is not just about providing good cheese descriptions. These days, customers want to know more about what they are eating, and what to do with it.

Because you are a seasoned cheesemonger, you know there are terms we use in the cheese world that may be unfamiliar to the average person. I will provide you with a comprehensive cheese glossary, with cheese terms explained in a way cheese novices will understand. With your web design team, we will make sure the glossary is linked to the cheese descriptions, making it as easy as possible for your customers to use.

I will also provide you with pages on serving and storing cheese, the basics on wine pairings, etc.

Your on-line cheese store will match your retail store in professionalism and customer service, and you can attend to the rest of your business while I do all the work to make it so!

RETAIL CONSUMER EDUCATION: Cheese Seminars!

The top cheese shops in the country offer educational seminars on an exciting variety of cheese-related topics, and some even include classes on cheese and wine pairings.  

No matter how well-trained your cheesemongers are, there are compelling reasons to offer your customers an opportunity for extended learning . The number one reason: a well-educated consumer will buy more cheese. The number two reason: the happy attendees will tell their friends how much fun they had at your store's cheese seminar.

This is the best kind of marketing–the kind that makes you far more than you'll have to spend. How? In addition to the income from increased sales , you can charge tuition to attend your cheese classes. In New York City, Murray's Cheese Shop charges, on average, $50 per person for each class, and their classes routinely sell out .  

But, you ask, who will teach these Cheese Seminars? That's easy: ME!

For five months, I taught a very popular series of cheese seminars at Zabar's in New York City. Attendance was always high, and the Cheese Department received excellent and appreciative feedback from attendees, and the managers of other departments, because my seminars increased traffic in the store. My teaching style is fun, conversational, and highly informed, and I encourage audience participation .

My Cheese Seminars cover a wide variety of cheese-related topics, and my curriculum is always expanding. Some of my most popular seminars are:

•  Get Your Goat
•  The Pecorinos You Don't Know
•  Safe For Vegetarians
•  The Rise, Fall, and Rise Again of English Farmhouse Cheeses
For the complete list of Cheese Classes, go here.

Contact us Be sure to put the word "classes" in your subject line. Thank You!

All of my seminars include written materials for attendees to take home; these booklets include notes on the specific cheeses offered during the class, serving and storing tips, and other helpful information, and can be custom-made to include details pertinent to your store.  

My seminars are available to audiences of any size, from one person to one-thousand people or more.  

There is also a wine expert available to teach with me, should you want to have wine and beverage pairings be part of the curriculum.

Let's talk about how I can make your job easier. Contact us Be sure to put the word "websites" in your subject line. Thank You!